How our Advanced Retention Strategy increased this pet supply company's Email Revenue by 421% within the first month of working with us
Industry: Speciality Platform: Shopify
About the Brand
Pawtrait is a German pet supply company focused on creating one-of-a-kind portraits of their customers’ beloved pets.
Pawtrait’s goal is to immortalize the animals by offering unique, hand-painted, and high-quality portraits in different styles.
The main USPs of the brand include:
Unique portrait styles and quality
Free shipping to DE/AU
Building a strong brand image and nurturing customer relationships were a priority for the company. This required an advanced retention marketing system that needed the expertise of eCom Maniacs.
When the client engaged our services in March 2021, we found that they have not done much in their retention marketing strategy. And this was reflected in the overall Email Revenue coming up to only 10.55%.
What was holding them back:
- A lean and unsegmented subscriber list
- No clear strategy behind retention marketing in general
- Sporadic and inconsistent email Campaign that lacked segmentation
- No pre-, post, and re-engagement Flows set up
March 2021 - Start of our client engagement
April 2021 - Beginning of preliminary adjustments and setting up of flows and campaigns
May 2021 - Comprehensive Email Retention Marketing Strategy goes live
The first month
Email Revenue immediately saw a sharp increase from 10.55% to 24.74% or from €3.0K to €14.7K. (See Graph 1)
Email Flows increased by almost 7x from €2.22K in March 2021 to €13.9K in May 2021 (Table 1) when our Flows set-up went live, as illustrated in the graph below (Graph 2).
Email Revenue went up by 421% and Total Business Revenue increased by 12% within a month of setting up their Advanced Retention Strategy.
Total List Size saw a 1,244.24% increase.
In Q4 of 2021:
(From the start of the client's engagement with eCom Maniacs up to the end of Q4 2021)
Total Revenue amounted to €362K, which is a +573% from the previous year. Email Marketing generated €111K which is revenue growth of 115% from Q3 2021 to Q3 2021.
Email Campaigns saw a 1,411% increase from Q3 2021 at €36.1K revenue generated. Email Flows also increased by 52% from Q3 2021 and generated €74.9K in revenue.
Email List size went from just 33 in April 2021 to 6,153 by the end of November 2021.
eCom Maniacs has provided a customized Retention Strategy that helped increase List Engagement as well as revenue and overall brand growth.
Want to know how we did this? Find out in our Advanced Retention Strategy Playbook.