How our Email Automation setup generated a 2,034% increase in Email Revenue within 4 months
Industry: Accessories and Apparel Platform: Shopify
About the Brand
Sphinx is a German brand committed to destigmatizing traditional period issues for menstruating people regardless of their size, race, orientation, and budget.
They offer a line of period undergarments designed to provide comfort, freedom of movement, and sustainability.
Body acceptance and self-love, are primary tenets of the brand because they believe periods are and should be the most normal thing in this world and should no longer be a taboo.
The main USPs of the brand include:
SELF-LOVE - Menstruating people should feel and act normal during their period - because it’s the only way they should feel.
SUSTAINABILITY - With Sphinx, it’s not about the profit, but about offering a carefree period to menstruating people.
DIVERSITY - Sphinx stands for everyone, no matter if a woman, trans, or non-binary
INCLUSIVITY - All sizes available (up to 7XL)
eCom Maniacs took on the task of implementing Sphinx's retention marketing strategy in November 2021 and found that their existing email strategy only generated €4.7K of revenue, which accounts for just a 6.25% share.
What was holding them back:
- A subscriber list that is lean and unsegmented
- General lack of retention marketing strategy
- Flows are not set up for pre-, post-, and re-engagement
November 2021 - Start of our client engagement and the beginning of preliminary adjustments and setting up of flows
December 2021 - Email Flows Set-up goes live
Email Flow Revenue only generated €4.5K, while the absence of campaigns (the client's preference) generated a very low revenue of just €200.
This refers to the period covering the 4 months from when their Email Flows went live.
The client did not run any campaigns during this period, hence the low numbers attributed to Email Campaign Revenue.
Email Flows generated €100.3K, a 2,034% increase from the starting numbers in November 2021 (€4.7K).
Interested in learning how we did it? Check out our Advanced Retention Strategy Playbook to learn more.