How a US toy company increased its total revenue by 139% and earned $321.6K during BFCM

August 30, 2022

EZ Play Toys

Industry: Toys and Hobbies        Platform: Shopify

About the Brand

EZPlay Toys is a shop dedicated to creating indoor playgrounds that combine safety, fun, convenience, and affordability.

Their handcrafted construction methods and unwavering attention to detail make sure that every EZPlay indoor playground is built to last.

The main USPs of the store include:

Premium Quality - Handmade from selected ash wood

Environmentally-friendly - no use of plastic

Made in Europe and ships from the US

Foldable for easy storage

The Challenge

  1. Come up with a comprehensive plan for the BFCM 2021 Sale with offers;
  2. Improve and build on their newly set up flows and update them to adopt the BFCM Strategy;
  3. Create a robust email campaign plan for the BFCM 2021 Sale using a variety of offers;
  4. Convert as many Email list subscribers as possible into paying customers during BFCM season.

What was holding them back

  1. The client had only one Retention Marketing channel live: Email Marketing.
  2. They lacked a clear marketing strategy for BFCM (Sends Cadence, List Cleansing, Sender Domain Warmup, Deliverability Check).
  3. They were not aware that they needed to update their Email & SMS automations and campaigns for BFCM.
  4. SMS marketing was also not optimized for BFCM.

Before BFCM

Upon engaging our services with eCom Maniacs in Q2 of 2021, we saw a positive and upward trend in store and Klaviyo revenues.

These major wins include:

Total revenue as of October 2021, one month from launch, was only $134.5k.

Email flow revenue was only $28.2K and $0 for email campaigns in the previous month.

After eCom Maniacs

Email Flow revenue increased $28.4K to $40K and Campaign revenue grew from 0 to $28.4K.

Total email revenue grew from $28.2K to $68.9K.

Total revenue for November increased by 139%, more than double the previous month at $321.6k.

SMS Revenue increased by 13.8% compared to the previous month and made an additional $48.2K from SMS flows and campaigns.

BFCM SMS strategy brought in 680 new subscribers.

How did EZ Play increase its revenue by 139% during the biggest sale of the year?

Check out our BFCM Playbook to learn more.

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